International Women’s Day 2020 – just some of the inspirational women on the Asian yachting scene!

In celebration of International Women’s Day, we caught up with some of Asia’s leading female yachting industry figures. They shared their personal experiences about how they got into the industry and why they are so passionate about it.


Tell us a little about what you do.

I take care of all Ferretti Group APAC communication for what concerns the Asia Pacific region. This includes events and boat shows, press, advertisements and new digital. In other words, when you see a full Ferretti Group fleet at a boat show and you admire its beauty, well, behind it, there are months of hard work the team and I have done to make that happen.

What are the best aspects of your job?

What I love about my job is that we create beauty around something which is already beautiful. We work with the most beautiful artefacts in the world and we create the magic around them. Take the annual Ferretti Private Preview in Monaco for example! I mean, it is quite rare, if not unique, to see so many stunning yachts gathering at the Yacht Club de Monaco during a private concert of Elton John or Sting.


Then, the travelling part. This job gives me the chance of travelling everywhere in Asia and possibly creating something beautiful somewhere else too.

Finally, there is the achievement behind each event and boat show. No matter how much you have struggled, you will end up being happy and a bit sad that it is over on the last day of the boat show or event.

Are there any challenges of being in the yachting industry in Asia?

Definitely. Do not forget that Asia just recently started to appreciate the nautical lifestyle related to yachting. Therefore, all the process of establishing the product feeling, trust, the brand image, and the actual moment when you are able to sell a yacht is much longer. It is much more challenging.

What is your favourite yachting memory?

First of all, I have a deep relationship with the sea as I am a sailor myself. I have been sailing and teaching sailing to people for years when I was younger and before moving to Hong Kong. However, opposite to what everyone thinks, working in the yachting industry does not mean that you can spend all day on a yacht!

The best yachting memory was during a press trip at the Riva shipyard in Sarnico, during a sea trial on the lake on board the iconic Riva Iseo. I thought that everything was magic during that moment and I felt really peaceful. The boat was simply stunning and I felt so proud she was created by the Italian genius, Carlo Riva.

How do you see the role of women in the yachting industry evolving over the next 5-10 years?

We already have amazing women working at Ferretti Group and hopefully more can become key players in this industry that was used to be led by men.


Tell us a little about what you do.

I am currently the senior yacht broker at Hong Seh Marine Singapore. We sell Italian yachts such as Ferretti, Pershing and Riva. We complement this range by also selling the American fishing/lifestyle boat, Boston Whaler.

My role is to work with boat owners to manage their boat, assist in selling their boat and hopefully helping them to buy a new or used boat. My involvement in the yachting industry began 15 years ago when I was helping out at a family friend’s business during my school vacation.

What drew you to the yachting industry?

I absolutely love the sea and the outdoor lifestyle, not having a typical desk-bound job wins it every time and I still love turning up at the marina every day.

I remember having to introduce a yacht in Mandarin in my early years. It gave me a challenge ever since to better myself with the terminology and to break into new markets that were rising.

What is it about the yachting industry in Asia that you are passionate about?

It is a continuously evolving industry that I feel I’m always learning from. The marine development around the SEA region is phenomenal. I love hearing about a new island destination or a place I haven’t been to and working out when I’m going!

Any advice for women looking to get into the industry?

Take the opportunity to be part of the boating community. 10 years ago in Asia, there were only a handful of ladies in the yachting industry, but there is a visible growth of women leading the waves today. I encourage more ladies to take chances and make a career out of something they enjoy!

What is your current favourite yacht and why?

I have to say my current boat (Boston Whaler 320 Vantage) is amazing, I travel all around the region on her. She’s the second Boston Whaler I’ve owned and I just love their reliability. My goal though is to get a Rivamare. That’s when I know I’ve made it.


Tell us a little about what you do.

I work at Simpson Marine as Group Marketing Manager, also involved in Strategic Partnerships. We are a team of 4 who manage Communication, Marketing, Events for the whole group: 12 offices in 7 countries in Asia. As you can imagine, we keep ourselves pretty busy!

What drew you to the yachting industry?

I was recruited fresh out of university by my first employer, Sunreef Yachts, as they were actively looking for someone who could speak a few foreign languages to take care of Media & Communications as the company had international expansion in view for the future. I was just finishing my Master’s degree in Romance Languages, and other linguistic courses in Gdansk, Poland, where Sunreef is based.

I learned everything from scratch, travelled the world, met fascinating people, and here I am, still around and loving it almost 13 years later, currently based in Hong Kong at the Simpson Marine’s Headquarters.

What is it about the yachting industry in Asia that you are passionate about?

I love the energy of the industry in Asia, it’s one of a kind. People here want to do something, they want to see action. They see the region’s incredible potential and it’s a rewarding environment to work in.

On one hand, the industry is still in its infancy and hence, a lot of things need to happen for us to see its full potential and we have all been working towards more yachting friendly regulations and logistics on our level. There is a palpable evolution happening with local trade and tourist institutions increasingly keen to push the industry and help it develop, creating huge business opportunities for their respective countries.

It is also a very creative and fast-paced environment and I enjoy seeing many boating initiatives, such as the new ways we can engage with our customers and providing them with the opportunity to experience this unique lifestyle. Our team is more encouraged to explore alternative Marketing and CRM initiatives than our peers in Europe, in their established and less challenging sales environment.

And finally, Asia is a superb cruising destination and our activations happen in the most scenic areas that people are dreaming to explore. Phuket and Phang Nga Bay, Bali and Komodo, Raja Ampat, The Anambas, Langkawi, Palawan, Busuanga, Sanya, Hong Kong’s amazing country parks, Shanghai, Singapore… aren’t we lucky here?

Any advice for women looking to get into the yachting industry?

Yachting seems to be a very male-dominated industry, and it is. So be prepared for some stereotyped behaviours, as they happen everywhere. And better do your homework with some basic boating knowledge! Other than that, I personally think that women are just as capable as men to work in any kind of job within the industry. And I would love to see more women around. We are lucky to have here in Asia many friendly and professional female and male colleagues. Personally, I always look for merit and experience as first my priority.

What is your current favourite yacht and why? 

It’s a difficult question to answer as we sell so many kinds of yachts at Simpson Marine and I had a chance to visit and experience many of them over time.

I would mention a few yachts that made a major impression on me and these would include the Sanlorenzo SD96 for her amazing and carefully crafted interiors by Patricia Urquiola and impressive volumes at 96ft, the Lagoon Seventy 7 for her truly amazing volumes and the master suite’s opening balcony and one of the new Beneteau Oceanis line with 46.1 or 51.1, which are both great at fast and smooth sailing, with tastefully finished interior design and detailing.

But if I could choose a boat for my own family cruising, that would be one of the new Lagoons, perhaps the 46, which I would love to take sailing around the amazing archipelago of Indonesia, and then further afield.


Tell us a little about what you do.

I joined Boat Lagoon Yachting in 2016 as Group Marketing Manager overseeing all marketing aspects in our region – Singapore, Thailand, Malaysia, Indonesia and Maldives.

What are the best aspects of your job?

I am fortunate to have worked for top luxury brands in jewellery, furniture, champagne, cosmetics, and now luxury yachts including Princess, Burgess, Sacs and Jeanneau. What fascinates me is the learning and understanding of the philosophy and DNA of luxury brands; product design and performance; customer care and after-sales service, basically what makes these brands stand out in their category. At Boat Lagoon Yachting, our credo is “Like no other” – we are dedicated to delivering our clients unparalleled products and service like no other. I really enjoy being part of the team that delivers that.

Are there any challenges of being in the yachting industry in Asia?

Frankly, I see more opportunities than challenges of being in the yachting industry in Asia. When our company started 26 years ago, 90% of our clients were Europeans. Today, we see our clients being mainly Asians, from Singapore, Thailand, China, Malaysia, Indonesia, etc. It’s obvious that yachting is becoming a more recognised lifestyle in Asia, and why not – sailing and being by the sea promotes a healthy state of mind, provides the perfect opportunity of either socialising and entertaining your guests, or enjoying the absolute privacy with your family and friends. While Asia accounts for a substantial percentage of UHNWIs, the Asian yachting market is still in its infancy and therefore, there is a tremendous growth opportunity to be explored. Our sales have grown 10-15% annually over the past ten years and we are expecting continuous growth moving forward.

What is your favourite yachting memory?

It has to be our Boat Lagoon Yachting Owners Rendezvous. It takes place at the beginning of every year. We arrange a weekend-long yacht event for our owners, their family and friends. Typically, it starts on a Friday evening as we welcome our guests and their yachts at a beachfront venue. Yachts rafting up, owners mingling and children enjoying the water toys and sports available, followed by a warm welcome speech from our Managing Director, Vrit Yongsakul, and a lively dinner party. The next day, all the yachts cruise in convoy to some beautiful islands such as Similan, Krabi, Lanta Lai, Racha Noi, for diving and snorkelling with private instructors, various watersports, onboard massages, sunset watching, barbecue on a private beach… our guests enjoy a beautiful day leisurely at their own choice. On Sunday, guests can choose to cruise back in convoy or stay longer and discover the surroundings on their own. This is what yachting is about – the luxury of freedom.

How do you see the role of women in the yachting industry evolving over the next 5-10 years?

I already see lots of successful women in this industry today. I hope and believe more and more outstanding career women will join this dynamic and fun-filled industry in the future.   

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Multihulls on display at SYS 2020

With six weeks to the Singapore Yacht Show’s (SYS) 10th Anniversary, the team and our Partners are busy working hard to make this landmark edition one to remember!
The four-day event, starting from 19 March, gives visitors an unrivalled opportunity to discover more yachts and boats than anywhere else in the region. Bringing together leading yacht manufacturers, product and service providers and luxury lifestyle brands, all displaying their latest innovations, design concepts and product launches, SYS will deliver a truly immersive experience.


SYS 2020 will showcase an impressive selection of multihulls from a number of highly-respected builders and dealers. For those of you not already familiar with multihulls, there are many benefits to catamarans (and trimarans!). Most notably, the increased stability provided by the wider base between the two hulls (compared with a mono-hull) ensures they are a great option for people who suffer from seasickness. In terms of space, they offer generous interior and exterior volumes as well as plenty of deck space for entertaining.

Click here to learn more about the Show’s line-up. Stay tuned for further updates and announcements over the coming weeks!


At over 24-m in length and the latest flagship from one of the world’s leading catamaran manufacturers, the Lagoon Seventy 8 is sure to turn a few heads at the Show. She marks Lagoon’s entry into a new motoryacht world where comfort, luxury, refinement, and autonomy are the defining words. Contact Simpson Marine’s team ( to schedule a tour of either the Lagoon Seventy 8 or Lagoon 46 – both debuting in Asia.


The Leopard 53 Powercat will be making its Asia debut at SYS 2020. With space, stability, and efficiency combined with the comfort and luxury of a motor yacht, she is crafted without compromising on performance and style. Schedule a tour with the Leopard team ( to book your viewing.


A true offshore bluewater passage-maker, the ILIAD 50 is making her Asia debut. She delivers outstanding range, impressive comfort, safety at sea, and full customisation options at an extremely competitive rate. Get in touch with the team at Multihull Solutions ( to arrange a viewing of the ILIAD 50 or the NEEL 51 at SYS.


The MY 40 is expected to draw strong interest with her energetic lines, contemporary design and distinctive bows. She makes a sleek impression on the water and her performance is outstanding. Contact Fountaine Pajot ( for more information.


The marina is almost full! Please contact the team ( if you’re keen to secure one of the last remaining spots on-water. If you’ve got a new or innovative product or service that you are looking to showcase, get in touch – we’d love to hear from you.

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Debuts On Display at SYS 2020

With just under four months until SYS 2020 opens its doors, the Show’s on-water berths at ONE°15 Marina Club are filling up fast, bringing together some of the world’s leading yachting brands to embrace Asia’s marine industry. Visitors can explore on-water exhibits from brands such as Absolute Yachts, AMELS, Azimut, Dufour, Ferretti Group, Fountaine Pajot, Jeanneau, Lagoon, Leopard Catamarans, Maritimo, Monte Carlo Yachts, Princess Yachts, Sacs, Sanlorenzo and Sunseeker alongside dealerships Boat Lagoon Yachting, Hong Seh Marine, Marine Italia, Simpson Marine and Sunseeker Singapore.


Dutch luxury yacht builder Amels, a long-time supporter of SYS, is paving the way in the region with several owners and large superyachts already based in Asia. At SYS, Amels will unveil the brand-new 55m M/Y Papa to the region for the first time. Only just delivered to her owner earlier this year, Papa’s exterior is designed by Tim Heywood, offering guests the ultimate in luxury with a beach club at sea level and a sun deck with a cinema, 8-person jacuzzi and a Teppanyaki bar.








Presenting a brand-new cruise experience in the pristine East Indonesian Archipelago, Aqua Blu will add a compelling maritime statement to the line-up at SYS 2020. A long-range explorer yacht sailing the region’s most prized destinations, including Komodo National Park, Spice Islands and Raja Ampat, Aqua Blu recently underwent extensive refurbishment bringing the 15 cabin vessel up to world-class cruising specifications.







Another major superyacht builder ever-present at SYS since the very first edition, Westport Yachts will introduce their brand new 38M raised pilothouse motoryacht, an Asia premiere that retains all of the Westport standards of quality yacht construction, finish and design but advances the use of space and cruising capabilities.







One of SYS’ founding partners; Simpson Marine will be making its tenth appearance at the Show, presenting its largest line-up to date with more than 15 yachts across the Sanlorenzo, MCY, Aquila and Lagoon brands. Unveiling several Asia premieres, the Simpson Marine fleet will include the Lagoon 46, Sanlorenzo SX88 and the Sanlorenzo SL102 Asymmetric. This last is an innovative out-of-the-box concept that perfectly represents Sanlorenzo’s impressive design capabilities, maximising yacht spaces by expanding and rethinking traditional layouts.







Epitomising the best of British manufacture and design, Plymouth-based Princess Yachts will return with one of the largest on-water exhibits. Making its Asian debut, the Y78 is a brand-new model known for her flexible deck layout with a walkthrough foredeck, U-shaped seating and a sunbathing area, whilst her flybridge aft has space for free standing furniture or can accommodate a crane and a tender.







Renowned Italian yacht builder Ferretti Yachts will introduce two Asian premieres at the Show, the Ferretti 670 and 720, both products of a partnership with esteemed architect Filippo Salvetti. Measuring 20.24m and 22.3m respectively, the two yachts offer amenities typically found on larger vessels and boast an aerodynamic exterior revel in clean shapes and sinuous lines.







“It’s been phenomenal to witness the continued growth of the Singapore Yacht Show and the development of the industry here over the last decade. As we gear up for the 2020 edition, both old and new partners are coming together to offer the most dynamic programme yet – we’ve already confirmed several major superyachts, and all the production builders are bringing bigger line-ups than ever,” says Andy Treadwell, CEO and Founder of the Singapore Yacht Show.



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